Goals

When it comes to setting goals, I think a lot of people make the mistake of not realizing that there is a difference between dreams and goals. A dream is something that someone comes up with in their mind that they hope turns into a reality. A goal should be something that can be attained through taking action.

When it comes to achieving my goals, I believe that small goals lead to big goals. Every year, I get a new notepad and list out what I want to achieve that year. After doing so, I write out a roadmap filled with the mini-goals I must complete in order to fulfill my larger goal.

By doing this, I give myself an actionable way to achieve success. Big goals seem hard, but when you break them down into smaller goals, it becomes much more doable.

Here is an example I used for my cleaning company:

• Big Goal: $100k revenue

  • In order to achieve this I need to do $8.3k/month. This is my minimum monthly goal.

    • This is $277 a day. With my company’s minimum cleaning price being $144, I made the assumption that I need to run just around 60 cleanings to complete this goal. Alternatively, I could run fewer cleanings for more money.

      • Of course, I can’t just say I want to get $277 in revenue every day and have that happen. This is where my weekly and daily goals come into play.

        • Every week, I try to figure out new ways to improve my company’s customer reach.

          • Examples of my weekly goals:

            • Finish 3 SEO courses by week’s end and start taking action to improve my website SEO.

            • Write an email drip campaign for customers we lost before sending a quote and have it running by next Sunday.

        • Every Day, the first thing I do in the morning is write out everything that needs to be done. These goals are focused on completing my weekly goals.

          • Examples of my daily goals:

            • Complete at least half of said SEO course.

            • Write one email for my email drip.

This is probably not the best way to explain my process but this is how I actually do things. Completing half a course a day seems way more doable than completing three courses in a week. At the same time, one email a day is way easier than writing an entire email campaign.

Either way, if there is one thing you should take away from this, break down big goals into smaller goals and start to chip away.

Cleaning Company Weekly Update

• Number of Cleanings: 14

• Total Revenue: $2,178.72

• Takeaways:

  • Same trend as the last few weeks: Paid ads (LSA) are going down in volume. I received I think 7 calls this week despite having a high budget and ranking. While this is frustrating, it really is forcing m to be smarter and market in more ways.

  • Got my first 1-star review: On Monday, a man asked for a standard, “maintenance” cleaning. When we showed up at his place, it was one of the worst houses we have ever been to and there was no way we could do the job in the time we allotted for his cleaning. (Pictures below) Luckily, this wasn’t our first rodeo and we gave him a call and agreed to switch the cleaning to a deep cleaning we could do on a day we had more time.

    All good right?

    Unfortunately not. As my cleaner was leaving, the owner of the house, a 6’4 male, stood in the doorway and began to hit on my cleaner. While he didn’t force her to stay, he never fully moved out of the doorway and she called me after leaving, freaked out, and said she couldn’t go back.

    Of course, I don’t want my cleaners to ever be put in this situation, so I called the house owner and canceled. Just over an hour later, he wrote his one-star review calling us a “waste of time and energy.”

    In most cases, I would be pissed about the review, but in this case, I don’t care. I responded to the man’s review on Google with the exact reasons we cancelled and anyone reading our reviews should see that we did the right thing in that situation.

• Main Focuses:

  • Sent out messages to real estate agents and property managers last week. 200 a day was a bad idea and my phone was overloaded with missed calls. This week, I want to continue to get through those calls and start building some connections that can lead to some organic leads.

  • Hiring. I go through the balancing act of trying to market a lot, then hire a lot, and so on. Now I need to hire more. One of my cleaners told me last week she won’t leave the house for anything less than $100. Another one decided that she would like to switch to hourly from our percentage-based payment system. This isn’t horrible, but I need consistent, hard-working cleaners that are happy with what they are doing.

Pictures from the 1-star review cleaning